Link building plays such an important part in improving a website’s ranking and enhanced online presence. Proper link building can have a great impact to a site however if not well executed, it may impact negatively on a brand’s image. SEO is an Industry that is ever changing and given it depends on Google’s algorithm to be effective, any slight change or update to the algorithm may also affect the impact of link building to a site. That’s where you find that techniques that were top notch the previous year and could generate great results does not give the same impact this year. Link building can therefore become a tough task especially if you don’t know what to do and what not to do for better ranking.

It is however good to understand that quality content plays an integral part in influencing ranking and when incorporated with effective link building strategy that is based on the latest updates of Google algorithms, your efforts will ultimately bring optimum benefits. Here are some of the do’s and don’ts of link building process.

Link Building Dont’s

Publishing similar content on different sites: One of the ways of getting links is by having articles published on different sites however it is important that you are careful not to publish similar content in the various sites. Publishing an article where a few words are paraphrased can also be perceived as identical and such a practice should be avoided for effective link building. Even though spinning of content may be repeated several times, it is an action that may impact the site badly if it backfires. But if you are publishing content as a Press Release or a news then you can submit that news into Press Release distributions websites.

Gaining links without a clear purpose: Link building should not just be for Google but should bring some value to the website. Link building should be focused towards creating links that can be clicked for increased traffic to the website. If the information on the website is not worth engaging with then link building may not have any impact.

Avoid putting many links when doing article marketing: Stuffing your articles or press release with a lot of links can make your content look spammy. Linking to a page should be done in a way that looks natural however if it’s over done in excess then it may be considered as spam. Getting links from sites that are irrelevant also doesn’t help and linking with websites that are not delivering related information may not add any value.

Avoid promotion on social media: Self promotion on social media where you share promotional links with your fan may not be appropriate.  Even if link building is a part of your marketing strategy, it should be done in a good way that doesn’t inconvenience others. You should also avoid paying directories so as to have your links displayed or even putting your links in directories that are irrelevant.

 

Link Building Do’s

Engage in creating unique and quality content: Creation of quality and unique content will lead to gaining links as people keep seeing it and referring to it. Having quality content will also give you an edge when you seek out influencers with a request of linking to their sites.  You can also practice internal linking where you share links to some of your pages. Internal linking gives people to stay longer on your page as they check out your other contents.

Optimize Anchor Text: Use of anchor texts within the content has a way of making the content look more credible. When anchoring text it is advisable that you know the right place to use it within the content. You should also make your message relevant to the kind of landing page the anchor text is leading to. You can also try using your brand as the anchor text as it helps in making your content more relevant.

Guest Posting: Guest posting is where you post content to another website that is similar to your brand. Although the practice has been misused by spammers, you can focus on delivering quality content that is unique and natural for posting on highly trusted sites. Guest posting helps you in sharing your links through your content and on other people’s websites and has the potential of exposing you as an expert.

Participation in forums: By visiting other forums and contributing to the conversations and commenting, you can also get to share your link through your comment. You should however be careful on where you insert the links and how you do it. Although comment seeding is one of the common link building methods, it is also commonly used by spammers and of course you would not want to be perceived as a scammer.

Gain wide coverage with press releases and mentions: Brand mentions is one of the ways you can use to gain wide coverage and can be done in the form of product launch, events, newsworthy campaigns, press releases or even reviews. Brand mentions can also be done through social media in the form of status updates.  If you see brand mentions with no shared link then you can get in touch with the webmaster and ask if they can share your link. Focus on the attention of major websites as having them mention your page may lead to enhanced visibility and more traffic to your website. You can also share your postings to your social media pages for improved visibility.

When doing link building you should have quality understanding of your chose niche and work thoroughly to optimize your site.  Your goal should be focused on how to gain more traffic, engage with them and then get to convert them to clients.

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Regardless of businesses, expanding reach and acquiring new customers is the mantra to survive in this competitive world. And it could only be possible through organic search marketing. This is the most powerful and cost-effective avenue to expand customer base. But the million dollar question is how to generate more organic search traffic? There is a set of proven best practices followed by the renowned SEO experts with which they help businesses to rise above the competition. Would you like to know their secrets? Read on.

A Complete Keyword Database

Finding and developing a comprehensive keyword database relevant to the business is the first step towards better search engine optimization. Most of the cases, people think that keyword database is just a list of words. But in reality, it forms the backbone of the entire SEO process. So, proper and extensive research is mandatory to develop the keyword database.

Data-Driven Keyword Research

Traditionally, people rely on readily available keyword generation tools, keyword suggestion tools, and competitive keyword tools to prepare the keyword database. But these tools are not adequate at all to produce an extensive, high-value keyword taxonomy relevant to the specific business vertical. For comprehensive keyword information, you should also research web analytics applications reports as well as data from your web server log files. This insight helps you to develop a keyword database which is more relevant, accurate and private.

SEO – A Continuous Process

Search engine optimization is a continuous process, and in order to improve SEO results, regular keyword expansion is required. Update your keyword database as well as website content frequently. It is always effective to write specific and informative landing pages with specific keywords for the particular business.

Don’t Ignore Analytics

Since Search engine optimization is a repetitive process, continuous experiments and adjustments need to be done. And here comes analytics into picture. Using insights from analytics tools you have to fine tune your website and content marketing strategy as per business requirement. Off-page SEO and link building should also be driven by analytics data to generate more organic search traffic.

Make SEO To-Do List

There are multiple things for optimizing a website. Execution of these endless activities requires time and resources which may companies fail to afford. So, tasks need to be prioritized as per their importance and impact of effect. Prioritize activities that return quick results in short time and offer better ROI.

Close Gap between Your SEO and PPC Activities

Since SEO and PPC complement each other, you should keep an eye on your PPC results. This will give you an idea on the best performing keywords for your business. You can use these keywords in your website content creation and you can better rank organically. On the contrary, keyword and landing pages of your website also attract organic traffic which effect PPC campaigns.

If aforementioned steps are executed properly, you can certainly generate more organic search traffic.

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Secrets to Generate More Organic Search Traffic

Regardless of businesses, expanding reach and acquiring new customers is the mantra to survive in this competitive world. And it could only be possible through organic search marketing. This is the most powerful and cost-effective avenue to expand customer base. But the million dollar question is how to generate more organic search traffic? There is a set of proven best practices followed by the renowned SEO experts with which they help businesses to rise above the competition. Would you like to know their secrets? Read on.

A Complete Keyword Database

Finding and developing a comprehensive keyword database relevant to the business is the first step towards better search engine optimization. Most of the cases, people think that keyword database is just a list of words. But in reality, it forms the backbone of the entire SEO process. So, proper and extensive research is mandatory to develop the keyword database.

Data-Driven Keyword Research

Traditionally, people rely on readily available keyword generation tools, keyword suggestion tools, and competitive keyword tools to prepare the keyword database. But these tools are not adequate at all to produce an extensive, high-value keyword taxonomy relevant to the specific business vertical. For comprehensive keyword information, you should also research web analytics applications reports as well as data from your web server log files. This insight helps you to develop a keyword database which is more relevant, accurate and private.

SEO – A Continuous Process

Search engine optimization is a continuous process, and in order to improve SEO results, regular keyword expansion is required. Update your keyword database as well as website content frequently. It is always effective to write specific and informative landing pages with specific keywords for the particular business.

Don’t Ignore Analytics

Since Search engine optimization is a repetitive process, continuous experiments and adjustments need to be done. And here comes analytics into picture. Using insights from analytics tools you have to fine tune your website and content marketing strategy as per business requirement. Off-page SEO and link building should also be driven by analytics data to generate more organic search traffic.

Make SEO To-Do List

There are multiple things for optimizing a website. Execution of these endless activities requires time and resources which may companies fail to afford. So, tasks need to be prioritized as per their importance and impact of effect. Prioritize activities that return quick results in short time and offer better ROI.

Close Gap between Your SEO and PPC Activities

Since SEO and PPC complement each other, you should keep an eye on your PPC results. This will give you an idea on the best performing keywords for your business. You can use these keywords in your website content creation and you can better rank organically. On the contrary, keyword and landing pages of your website also attract organic traffic which effect PPC campaigns.

If aforementioned steps are executed properly, you can certainly generate more organic search traffic.

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Do you have any idea on how many times does Google change its algorithm each year? It’s some 500 to 600 times. Although, majority of the times Google does some minor changes, but at times this search engine giant comes up with major update that impacts search engine marketing, on-page SEO as well as overall content strategy of your website.

Major Google Algorithm Updates

Panda, Penguin, Hummingbird and Pigeon are four major algorithm updates from Google. But there have been multiple algorithm tweaks made by Google engineers that weren’t publicized but they also affected website’s rankings in search results significantly.

Most interestingly, Google uses some 200 ranking factors in their algorithm. Confused? Which one to focus on after a major algorithm update? Delve deeper, this article might come handy.

Website Domain

First and foremost, Google considers multiple domain factors related to your website, such as domain age, domain history, domain registration length, presence of keyword in top level domain, keyword as the first word in domain, keyword in sub-domain name, WhoIs, and country TLD extension, etc. It is always recommended to keep a note on all these factors when there is a major algorithm change.

Page-Level Tweak

There are various page-level factors that also play crucial role in ranking of a website. These include keyword in title tag, keyword in description tag, keyword in H1 tag, moderate use of keyword in the content, keyword density, content length, LSI, page loading speed, regular content update, image optimization, and keyword prominence.

Apart from these, outbound link theme, outbound link quality, grammar and spelling, multimedia content on the page, URL string, etc. are some of the important factors in page level.

Site-Level Tweak

Google considers a number of site-level issues which has direct affect on your website’s ranking. Some of these are website architecture, contact us page, presence of sitemap, terms of service & privacy pages, YouTube, and site usability, etc.

Backlink

Major backlink factors that are considered by Google are linking domain age, number of link pages, Alt tag for image links, linking page’s authority, social shares of linking page, no-follow links, etc.

User Interaction

This is yet another very important factor that play decisive role in a website’s ranking. User interaction is decided by organic click, bounce rate, direct traffic, repeat traffic, dwell time, local searches, etc.

Social Media Factors

Different social media signals are also taken into consideration such as, number of tweets, number of Facebook comments, Pinterest pins, and votes on social media sites.

To conclude, ranking of your website is largely affected by the aforementioned factors. If you keep a tab on these regularly and update your website accordingly, you can evade sheer drop of your site’s ranking in search engine if Google updates its algorithm.

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Do you know one in every four searches takes place in mobile? In fact, a report by the Mobile Marketing Association (MMB) shows that that the mobile marketing will generate more than $400 billion return in the next five years. So, if your business has an online presence, it’s high time chalk out a mobile SEO strategy.

In order to optimize your website for mobile, you need to keep some important things in mind.

Create a mobile URL – First and foremost, you need to create a sub-domain for the mobile users. This sub-domain will redirect the mobile users to the mobile website. It would be better if you use a crawler like Screaming Frog.

Optimize page load speed – Statistics show that only 25 percent visitors wait more than five seconds for a page to load. Bring the page load speed of your mobile website as minimum as possible. Google’s PageSpeed Insight tool is an outstanding tool to use in this regard. The tool also offers suggestions to improve the site’s speed.

Optimize Keywords and Key Word Phrases – Optimize the content of your website so that the search engine bots could find your website relevant in particular given search. Since the screen size of the mobile devices are smaller, length of the keywords and keyword phrases should be smaller. Even, the content length should also be short to optimize the page for mobile users.

Mobile Friendly Meta Tags – Title tags of the mobile website need to be within 40-60 characters, while the Meta descriptions should be within 90 characters. For checking mobile search result in Chrome, you can employ User-Agent Switcher Add-On.

Mobile Sitemaps – Like the desktop website sitemap, you also need to create an XML sitemap for your mobile site. This sitemap should be submitted to Google and Bing. Use Google Webmaster Tools to check whether Googlebot crawling your website smoothly or not.

Optimize Embedded Videos and Images – All the visual content on your mobile website need to be responsive. It is recommended to use HTML5 instead of Flash for videos. You can use the Opera Mobile Emulator to check the performance of media content on mobile.

If you employ aforementioned tips, your website will be mobile-friendly and you can draw more and more visitors.

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Ever since Google launched their new and improved algorithms, many websites have experienced significant drop in their search engine ranking. In their new algorithm, Google has embedded quality checking spiders that analyze several factors – one of them is, whether your website is offering relevant and useful information to its users or not.

If you belong to those webmaster groups, who think by visiting discussions and forums and placing links of your website anywhere and everywhere you may improve your web rank, you are most likely to experience drop in search engine ranking. Google has changed its algorithm in such way that this old technique will hurt your web rankings instead of improving.

Importance of useful and relevant content has always been an important part in SEO. Spiders are employed by Google and other search engines that crawls the web and look for keyword rich relevant content. So whenever you are planning to post any content on your website, make sure it includes keywords and phrases relating to that topic.

Are you wondering how to find relevant keyword or phrases for your copy? Well, you may use the Google AdWords keyword tool. This tool is very useful to spot the most relevant keywords at the time of writing a copy for your website. Most importantly, you don’t need to pay for it. These keywords should be there in the body of your content, as well as in the metadata of your website.

Social Media and Link Building are integral parts of SEO. SMO or social media optimization is nothing but sharing your content on social media platforms and other websites that are of the same context. Linking your website with authoritative and credible sites helps your website to improve ranking. In both cases, you must share quality and relevant content.

One thing must be noted that the spiders are unable to crawl texts in images. So revisit the design of some of your pages and add alternative content accordingly. If you have quality and relevant keyword rich useful content in your website, your website will always rank higher in search engines.

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As Penguin Update 3.0 rolled out, more or less 3-4% of all search queries have been hit. The million dollar question, is there any impact in ranking of your website?

Is your website affected?
Websites with over-optimized anchor text, link cloaking, and keyword stuffing are primarily penalized by Penguin 3.0. If you would like to know whether your website is affected by this update or not you need to analyze your keyword rankings as well as organic search traffic for the past few days. Is there an unexpected drop in keyword rankings? If yes, then your website might be a victim of this latest update.

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How to recover?
If search visibility of your website has become abnormally lower, you need to take immediate measure so that the website may come out of the penalty quickly. Note that, to fix the problem and regain previous ranking, you need to spend a considerable amount of time and effort.

Perform link audit & identify spammy backlinks
The first thing that you should do is identify unnatural, spammy backlinks. Perform a comprehensive link audit by using different tools such as Google Webmaster Tools, Bing Webmaster Tools, cognitiveSEO, and Majestic SEO etc. you need to keep some important factors in mind while performing link audit. These are anchor text diversity, brand name anchor text ratio, links from same domains, and unnatural links.

Remove bad links
After identifying spammy and bad links, you need to remove those links. Use WhoIS data (domain contact information) and find out the contact information of the webmaster and send them emails to ask them to remove links mentioning the reason. Keep sending emails until you get response from them. Alternatively, you can also contact webmasters via their social media profiles.

Google’s disavow links tool
You may come across websites that won’t give attention to your messages. Have a look at the website and its URL. Does it look suspicious? If yes, you can take help of Google’s disavow links tool and specify your hard work for removing all these toxic links.

Try link bait
You should stop manipulative backlink building and try link bait. There are different types of link bait such as excellent content, breaking news, widgets & gadgets, quizzes & games, whitepapers & ebooks, and video content etc. If your websites have quality content, quality links will certainly come and this will help you to regain previous ranking.

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Do you own a small business and trying different avenues to expand it? If your answer is yes, you may find this article useful. Whether you are in possession of an established firm with good reputation or have a startup, an investment in SEO can bring you unprecedented result to your business that you’ve seen only in your dreams.

Why Search Engine Optimization (SEO)?
You may say that I am offering a compelling product and state of the art services to my customers, why should I think about SEO? Well, an article published in Forbes says that 82% mobile shoppers make their purchasing decisions using the search option. Besides, products or services that are searched on mobile, 70% of them end up in a sale. The statistics clearly indicates that how important better ranking in search engine is for marketing any business.  Due to this reason, SEO has been given equal importance as offline marketing.

Let’s have a look what you can achieve by investing in a good quality organic SEO.

Better Search Engine Ranking Means More Market Share
Since some 80-90% customers go through the online reviews before purchasing a product or service, you certainly would like to grab their attention to your business. So if you want to win over your competitors, you have to score well in search engine ranking. And this is possible only if you make your website optimized. Once your website is ranked in the top 10, you’ll be flooded with free traffic, which means more and more potential customers.

Better Rankings Build Brand Awareness
It has been noticed that the users go for the brand that appear in the first places in search engines. They are less likely to select brands that don’t have a good web presence. So if you own a small business and need to build trust and credibility, you must invest in SEO. This will help to create brand awareness and help your business.

Cost Effectiveness and ROI
You would be delighted to know that search engine optimization is the most cost-effective way of marketing from ROI point of view. Return of investment in SEO is much higher than other forms of paid advertising like PPC advertising, social media marketing, etc. Unlike other mediums, SEO offers long term results.

SEO Opens Up Doors of Endless Opportunity
Search engine optimization is a continuous process and you may find it expensive to hire a great SEO consultant. But good SEO not only returns you a few times more of your invested amount but it also helps you in various ways. Your website can have better visibility, cost effectiveness and accessibility which lead to the higher sales.

To conclude, SEO is not icing on the cake, it’s a key ingredient of your website. As your business is incomplete without a website, your website is imperfect without SEO. So, invest in SEO and take your business to an all new level.

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